Enticing Opt-ins


Some visitors to your site will 'impulse buy' your services. Others will tyre-kick. They might not need what you offer just yet, or they want you to work for their trust before they purchase.

Either way, your aim is to grow your list and build a community of fans through lashings of high-value, free content, demonstrating the quality of your products and services. We'll encourage this through a fabulous free opt-in gift (eBook, tip-sheet, guide or other written resource), which you'll provide in exchange for visitors' email addresses.

I'll take your subject-matter expertise and wrap it in irresistible text, ready for your graphic designer. For a sneak peak at my opt-ins, sign up here and here and here.

What's in the box?

  • A client questionaire to dig deep and find out who you love working with, what they're like and how they think (you'll find this valuable later on for developing other products and services)
  • A phone consultation because I'd like to hear your voice and get a feel for your personality in order to write in a way that sounds 'like you'.
  • Research into your business and your competitors, to establish your Unique Selling Point and create a voice and a style that 'zigs' when others 'zag'.
  • Professional copywriting and editing in a style that is unique to your website, appealing to your ideal clients, beautifully written and fun to read!
  • Prompt delivery of your fresh copy within 10 business days (often sooner) of the completion of your questionnaire and phone consultation. Up to two revisions of the draft copy are included within 7 days of receiving it, so we can ensure you're 100% happy
  • Advice on how to make the most of your mailing list—which is the most precious resource your business has

Pricing and Packages

Short and sweet

Up to 2 pages of tips, guidance or inspiration designed specifically around your ideal clients' motivations.


  • They've opted in. Now what? Make the most of your mailing list - tip sheet


A more substantial opt-in gift with up to 7 pages of text (with room for your images), providing future clients with a strong preview of your expertise and services.


  • They've opted in. Now what? Make the most of your mailing list - tip sheet

Opt-in + Auto-responder Series

Knock the socks off your readers with an Opt-in gift (up to 7 pages) PLUS a 5-part email auto-responder series to deepen your relationship with potential customers. If this is what you give away for free, imagine the quality of your paid services! Irresistible!


  • They've opted in. Now what? Make the most of your mailing list - tip sheet
  • One-page summary of your opt-in gift - ideal as a handout at presentations

Interested so far?

The next step is for me to get to know a little about you.